task:
support in development and optimization of the sales channel e-Commerce including integration into multichannel-landscape
result:
current project
Alno
task:
Concept of an innovative sales channel for furniture incl. development of a detailed business plan
result:
current project
one of the world leading B2B-service provider
task:
development of an integrated business plan for the installation of an eservice value added chain
expertise statement:
strategy development (business plan), development of a completely integrated outsourcing value added chain for retail as well as whole sale customers, evaluation of options for the extension of already existing organisations; improvement of already existing as well as installation of new services, development of structural preconditions for major custome rs
result:
currently ongoing project
Basler
task:
development of a business plan in the ecommerce field to improve the sales activities in the German market and to expand in the European market
solution statement:
strategy development and functional implementation of the sales channel ecommerce (business plan Germany and Europe), re-launch of the online shop, conceptions for acquisition and binding of customers, further development of Baslers’ organisational structures, elaboration of rounding assortment procedures (extension of the article supply up to the standard of the own retail)
result:
integrated business plan with geared functional implementation
Buffalo
task:
development of a business plan in the ecommerce field to improve the sales activities in the German market and to expand in the European market
solution statement:
strategy development and functional implementation of the sales channel ecommerce (business plan Germany and Europe), re-launch of the online shop, conceptions for acquisition and binding of customers, further development of Buffalo’s organisational structures, elaboration of rounding assortment procedures (extension of the article supply up to the standard of the own retail)
result:
integrated business plan with geared functional implementation
Cavallo
task:
development of an expertise for a solution to the sales channel conflict in the stress field ecommerce between retail and brand in a niche market
solution statement:
analysis of the market for equitation clothes and accessories, development of concepts for the treatment of the market with an integrated sales strategy, firm establishment of multi-level procedure plans
result:
conceptual foundation for development of the ecommerce for Cavallo
Garant
task:
development and implementation of a long-term strategy in ecommerce for an association
project 1
installation of an ecommerce-expertise with help of required know-how
solution statement:
development and implementation of a three-stage online offering for Garant’s commercial partners, installation of a service provider infrastructure
result:
sales portal with access for 200 retailers
web shop for commercial partners
restructuring of retailers’ websites into a new and modern format
project 2
development of a competitive and adequate service offering for commercial partners
solution statement:
market analysis, strategy development for the operation of an own successful online shop, definition of service packages with different depth and width of implementation, development of an assortment strategy; marketing and sales conception
result:
ongoing project, currently developing
project 3
Installation of a new association in the B2B sector
solution statement:
market analysis, strategy development, development of a new business model with an online platform as a multi-channel instrument for initial business contact, information and communication between franchisees and association members
result:
ongoing
Häfele
task:
installation and implementation of a universal partnership model for a wholesaler and producer in the B2B- furniture subcontracting segment (2010-2012)
solution statement:
conception development based on integrated stationary partnership models
development of detailed implementation packages for HÄFELE’s commercial partners
initiation and supervision of test projects
installation of an internal specialist department to establish internal implementation expertise
planning and management of the universal roll-outs
result:
roll-out proven concept with a trained management team and implementation of more than 15 partnership projects until midyear 2012
Netrada
task:
installation of a management logic for net sale-based business models for a customer in a median business volume sector
solution statement:
- development of business plans for middle-size customers with a focus on European expansion
- development of suggestions for the diversification of risks of investment and business mechanics for the implementation of net sale models
P&C Nord
task:
planning of an innovative e-business company model for a major German and international textile retailer as an integrated planning to establish an account card
solution statement:
strategy development and development of an (integrated) business plan for ecommerce sales
result:
development of a business plan
TNM
task:
creation and implementation of a modern, customer oriented wine portal
solution statement:
conception of a modern, barrier-free internet portal (business plan, technology, choice of shop software, technical implementation) with product oriented structures strongly driven by contents (concept with regards to content), marketing and sales conceptions (SEM/SEO based on new and innovative improvement mechanisms, integration, conception and implementation of sales programs) and back-office implementation
result:
implementation and service provider supervision until the handover to the management
Vorwerk
project 1
task:
development of a profitable multi-channel and product strategy for revitalisation of the personal supported direct sale, acquisition of new customers, binding of current customers and improvement of white areas
solution statement:
conception of a multi-channel integrated sales system (business plan/ expansion/ organisation/ shop installation/ assortment management/ communication, advertising/ HR/ service) with stores and an ecommerce solution (ecommerce together with Tengelmann NewMedia).
Restructuring of the service center operation and organisation; installation and implementation of the ecommerce shop (installation of an efficient platform; online media offensive; support of a multi-channel strategy)
result:
business plan for the restructuring of 94 shops and 32 service center
implementation of an action platform (sales oriented platform for robots, tigers and kobold-vacuum cleaners)
application of a multi-channel provision for the personal supported direct sale
conception development European expansion
project 2
task:
conception development for the restructuring and further development of stores; integration of the shops into the Vorwerk-Organisation’s multi-channel system
solution statement:
strategic positioning of the shops, development of detailed instrument concepts (HR, store-concepts, marketing, organization, management, etc.), development of a store-expansion plan for the German market, concept for the integration of the regional shops into the marketing chain of the personal supported direct sale; restructuring of the already existing store organisation
result:
implementation field manual for the expansion and restructuring of the Vorwerk-store- branch